Optus will overhaul its shopfronts and retrain staff in a bid to attract new customers.
Vodafone boss Bill Morrow said that the company's merger with 3 Mobile distracted them.
Telstra has denied copying Optus with its THANKS scheme, saying that it is following British telco O2.
Vodafone chief executive Bill Morrow says a class action lawsuit against the company won't get far.
Vodafone's chief executive says his network will have the fastest 4G service when it is unveiled this year.
The lawyers who have filed a class action suit against Vodafone have secured financial support.
Telstra has launched its THANKS program - a loyalty system that is part of their customer-centric approach.
Telstra will expand its 4G network as customers use mobile devices more and more.
Telco giant Optus is investing heavily in its network in a bid to close the gap on its main rival, Telstra.